29 Jun 2012

Elga Ryan

New Tourism Brand Launched to Boost Tourism in South and East Cork

Cork, 25 June 2012: A new brand, Ring of Cork, has been launched by South and East Cork tourism to attract visitors to South and East Cork.    

Speaking at the launch of Ring of Cork, Minister for Agriculture, Food & Marine, Simon Coveney T.D., welcomed the new brand by saying:

“This is a very positive development for the South and East Cork area, and will serve to attract national and international visitors to this region, which has so much to offer.  The Ring of Cork is particularly important as it encourages visitors to explore this ring of Cork from wonderful sites of cultural importance, marine activities, scenic trips, festivals and family activities, to great food and fun”, he said.

The Ring of Cork includes the heritage town of Cobh, Fota, Midleton, Youghal, Carrigaline, Crosshaven and Ballincollig, and is supported by the South and East Cork Area Development organisation (SECAD) as well as the town councils of Cobh, Midleton and Youghal.

Ryan Howard, CEO SECAD said, “Not only will the Ring of Cork promote the many wonderful tourism sites, attractions, festivals, food and craft fairs of the South and East Cork region, but it also provides a brand which links the whole area.  This will benefit all the towns, and encourage tourism across this region.  The Titanic Experience, Fota Wildlife Park, Ballymaloe, Trabolgan Holiday Village and may other well-known attractions have joined the Ring of Cork.

Much work has already been done by South and East Cork Tourism, and by the wonderful attractions, hotels, guesthouses, restaurants and hospitality and leisure facilities in this area.  The Ring of Cork will continue to support these organisations, by delivering marketing campaigns, financial assistance and development grants to tourist related organisations in the Region”. 

A new website, www.ringofcork.ie, will promote the South and East Cork area to the online audience, while the 100 Festivals will be the first initiative funded by the Ring of Cork to attract visitors to the area in the coming months. 

For more information, visit www.ringofcork.ie

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