Instagram Marketing – Midleton

Instagram Marketing  

Programme length: 1 x half days 

Number of participants: 12 – 15 

Trainer: Sandra Hennessy – Be Dynamic (Lead Trainer)  

Course Objectives: 

To provide the participant with the skills, tools and knowledge to be able to use Instagram effectively in their tourism business. To understand how tourists are using Instagram for inspiration and how they can gain new customers using Instagram.  


All participants will  

  • Have an Instagram Business Account for their business and an Instagram strategy developed 
  • Know how to use Instagram to help promote their business, brand and product/service and increase sales and leads 
  • Know how to use all Instagram tools for better engagement and reach  

Course Outline: 

This course will include the following:  

  • Creating an Instagram strategy – it is important that all participants know why they are using social media, who they are trying to talk with and a plan of how they will achieve their targets  
  • Instagram users demographics – how tourists are using Instagram for inspiration on tourist destinations, attractions and accommodation   
  • Designing visual content using apps like Wordswag, Boomerang, Timelapse and Reverse    
  • Setting up an Instagram Account – a walk through the step by step process of setting up a business account 
  • Understanding Instagram’s news feed filter to ensure high organic reach and engagement  
  • Instagram features and tools – a walk through features and tools and how to use them to increase engagement  
  • Running competitions is one of the most popular activities on social media. How to run a successful competition that complies with Instagram’s promotion guidelines  
  • Instagram advertising – how to successfully promote a post  
  • Facebook & Instagram Insights – a walk through insights and how to read the reports  
  • Case Studies – showcasing relevant case studies  

Practical elements: 

  • Hands on experience using Instagram tools and features.  
  • Hands on experience using Wordswag app 

The event is finished.


Jan 28 2020


09:00 - 13:00



More Info

Read More


Midleton Park Hotel
Midleton Park Hotel
Midleton (Park Hotel), Glebe, Midleton, County Cork, Ireland


SECAD Partnership CLG
SECAD Partnership CLG
+353 21 4613432


  • Sandra Hennessey
    Sandra Hennessey
    SEO Trainer & Lecturer

    Sandra Hennessy is the face and name behind Be Dynamic. Having started out working in the web world in early 2002 and since then has taken the plunge and set up her own business from her base in Tipperary. Sandra is well know in the online marketing world as one of the leading service providers of online marketing training, consultancy and services in Ireland.

    Sandra has many years experience in online marketing and is proud to provide online marketing supports, training and lecturing with a range of clients including:

    Lecturing for Digital Marketing Institute Diploma and Post Grad in Digital Marketing: SEO SEM modules
    Lecturing Irish Times Training Diploma in Digital Marketing: SEO and social media modules
    In-house company training for Irish Times Training
    Griffith College & ISME: SME Sales and Marketing Management Programme Digital Marketing Modules
    Women in Business: No Recession Online, LinkedIn and The importance of Social Media in business today
    ISME skillnet: Finding & converting your website visitors and Social Media
    LEO Kilkenny & LEO Dún Laoghaire Rathdown: SEO, Social Media, LinkedIn and Online Advertising
    Mentoring Enterprise Ireland clients
    Speaker Sunday Business Post SEO Masterclass
    Speaker ISME Masterclass – Improve Your Online Presence
    In-house company training with private clients
    One to one consultancy and training
    SEO service – successfully implementing SEO campaigns for SME’s throughout Ireland since 2002
    Tailored Workshops: Effective Searching & Intelligence Gathering Online and LinkedIn in Healthcare
    Working 1:1 with private clients to help create and implement successful digital marketing strategies


Submit a Comment

Pin It on Pinterest

Share This