What does the German Tourist Want?1 /2, Midleton Community Enterprise Centre, Knockgriffin (Barrymore), Midleton, Co. Cork, Ireland
Maximise the German market opportunity and get the German tourist to visit, recommend and return
Germany is Europe’s largest economy and thus a profitable place to do business. Even decades after its reunification it is still characterised by regional identities while at the same time displaying a national culture where facts, task-orientation and direct communication play central roles. Become aware of the common issues caused by cultural differences in working practices and communication styles and develop a detailed understanding of German cultural expectations of business and social behaviours.