SECAD Partnership CLG

Organiser

SECAD Partnership CLG
Phone
+353 21 4613432
Email
info@secad.ie
Website
https://www.secad.ie/
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Trainers

Location

Oriel House Hotel
Oriel House Hotel Ballincollig Ireland n/a

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Next Event

Weather

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Wind: 23 KPH
Humidity: 1 %

Date

Feb 03 2020

Time

09:00 - 17:00

Cost

€20.00

Video Marketing with your phone – Ballincollig

Video Marketing – Create marketing videos workshop 

Programme length: 1 x full days 

Time: 9am – 5pm 

Number of participants: 12-15 

Trainer: Amanda Webb – Spiderworking. Be Dynamic have partnered with Amanda on this module as she is a specialist in video marketing.  

Course Objectives: 

Learn how to create, edit and upload videos using a smartphone for use on websites and social media. Learn how to promote those videos online. 

Outcomes

This hands-on workshop will give participants the skills and tools needed to create effective video using a smartphone. Delegates will leave the workshop having taken part in video production. They’ll understand how to make effective marketing videos for their business. 

Course Outline: 

This workshop will take participants through the key elements of shooting a marketing video including:  

  • Trainer and participant introductions. Outline key objectives of all participants  
  • How does video content fit into an online marketing strategy? 
  • Planning videos – What videos each participant should make that would benefit their business and tourism customers  
  • What is the best structure for video? 
  • Choosing the right shots  
  • Storyboarding – how to storyboard the video to ensure good flow of information and structure  
  • Apps and tools for creating better video. 
  • Shooting video on a smartphone. Tools and tricks 
  • Finding the best light for videos and what equipment should participants invest in? 
  • Tools and tips for editing video 
  • How to upload video to popular hosting sites including Vimeo, YouTube and Facebook 
  • How to get people to watch videos. Tips and techniques to achieve this.  
  • Case Studies of tourism businesses using video effectively to attract new tourists to their social media channels and website 

Practical elements: 

  • Create short form video content for social media 
  • Planning and storyboarding a short video 
  • Record a short YouTube channel trailer 
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