Facebook Advertising – Youghal

Facebook Advertising 

Programme length: 1 x half days 

Number of participants: 12 – 15 

Trainer: Sandra Hennessy – Be Dynamic (Lead Trainer)  

Course Objectives: 

The participants will:  

  • Learn how to choose ad objectives for Facebook ad campaigns  
  • Understand how to use the ads manager interface and boots button  
  • Build audiences using the Facebook pixel and other custom audience tools.  
  • Discover design tools like Canva to design impactful ads  


All participants will be able to run a successful advertising campaign using Facebook’s advertising tools and features get a high return on their investment. Participants will leave the workshop with a good understanding of how Facebook advertising works and be able to translate what they have learned into their own business. 

Course Outline: 

This workshop will take participants through the key elements of designing and building Facebook ad campaigns that work. 

  • Trainer and participant introductions. Outline key objective of all participants  
  • Getting inspiration for Facebook advertising and choosing an objective and setting targets  
  • Building audiences including installing a pixel on a site 
  • The Facebook ads structure – a walk through the structure of an ad and the different options available 
  • Making creative elements for ads – tips, tools and techniques on designing effective ad creative  
  • Running your ads – step by step on how to run an effective ad campaign  
  • Measuring Facebook ad success using Facebook insights and website analytics 
  • Case studies and examples of micro and small businesses succeeding using Facebook ads  

Practical elements: 

  • Creating Facebook ad audiences using Audience insights and custom audiences 
  • Creating images for advertising campaigns using Canva 
  • Create an ad plan for your next campaign 

The event is finished.


Nov 21 2019


14:00 - 18:00



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Walter Raleigh Hotel
Walter Raleigh Hotel
O'Brien's Place, Knockaverry, Youghal, County Cork, Ireland


SECAD Partnership CLG
SECAD Partnership CLG
+353 21 4613432


  • Sandra Hennessey
    Sandra Hennessey
    SEO Trainer & Lecturer

    Sandra Hennessy is the face and name behind Be Dynamic. Having started out working in the web world in early 2002 and since then has taken the plunge and set up her own business from her base in Tipperary. Sandra is well know in the online marketing world as one of the leading service providers of online marketing training, consultancy and services in Ireland.

    Sandra has many years experience in online marketing and is proud to provide online marketing supports, training and lecturing with a range of clients including:

    Lecturing for Digital Marketing Institute Diploma and Post Grad in Digital Marketing: SEO SEM modules
    Lecturing Irish Times Training Diploma in Digital Marketing: SEO and social media modules
    In-house company training for Irish Times Training
    Griffith College & ISME: SME Sales and Marketing Management Programme Digital Marketing Modules
    Women in Business: No Recession Online, LinkedIn and The importance of Social Media in business today
    ISME skillnet: Finding & converting your website visitors and Social Media
    LEO Kilkenny & LEO Dún Laoghaire Rathdown: SEO, Social Media, LinkedIn and Online Advertising
    Mentoring Enterprise Ireland clients
    Speaker Sunday Business Post SEO Masterclass
    Speaker ISME Masterclass – Improve Your Online Presence
    In-house company training with private clients
    One to one consultancy and training
    SEO service – successfully implementing SEO campaigns for SME’s throughout Ireland since 2002
    Tailored Workshops: Effective Searching & Intelligence Gathering Online and LinkedIn in Healthcare
    Working 1:1 with private clients to help create and implement successful digital marketing strategies


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