Tourism Town Skills Programme

The Tourism Town Skills Programme aims to upskill those working in tourism businesses or tourism related businesses and services in the towns and surrounding areas so that the best visitor experience is provided for tourists visiting the region.

50 Workshops

50 workshops taking place from September 2019 – March 2020

Prepare for the 2020 summer season by taking part in workshops from €10 for half day sessions, and €20 for full day sessions

Customer Care Session

1/2 day Customer Care Session taking place in Ballincollig, Carrigaline, Cobh, Midleton and Youghal


SEO is more important then ever with more, this course will make SEO more understandable. 

Facebook Advertising

Reach the right audience on Facebook in this interactive Facebook Advertising course. 

Public Relations

Learn how to deal with Public Relations and how to mitigate negative feedbacks impact on your business. 

Menu Planning Session

The aim of this course is to provide food workers with adequate training in the basic principles of food safety.

Video Marketing (Phone)

Learn how to use your phone effectively for video marketing to reach the right audience. 

Instagram Marketing

Reach new audiences via creative marketing. Instagram offers a unique prespective for new customers. 

Reserve Now

Reserve your place now, as space is limited and first come first serve will avail of this offer. 

Learn from Industry Leaders

Our dedicated team of trainers will work with you to provide the best possible experience for your customers to keep them returning long into the future. 

Workshop Locations

09:00 - 13:00
Walter Raleigh Hotel
O'Brien's Place, Knockaverry, Youghal, County Cork, Ireland

SEO – Youghal

Search Engine Optimisation (SEO) - How to win more tourists through Google  Programme ...

09:00 - 17:00
The White Horse
The White Horse, The White Horse, West Village, Ballincollig, Co. Cork, P31 YA40, Ireland

Menu Planning Session 1 – Ballincollig

Tourism businesses are being invited to participate for various courses as ...

09:00 - 13:00
Carrigaline Court Hotel & Leisure Centre
Carrigaline Court Hotel, Carrigaline, Co. Cork, Ireland

YouTube Marketing – Carrigaline

YouTube Marketing  Programme length: 1 x half days  Time: 9am – ...

09:00 - 13:00
Commodore Hotel
4 Westbourne Pl, Cobh, Co. Cork, Ireland

Public Relations – Cobh

Public Relations – Creating and telling your story for ...

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Grow one customer at a time

Focusing on one customer will create a positive experience that will promote your business in the long run. 

These workshops are designed to give your customers the best possible experience. 


Please check some of the frequently asked questions to the right hand side. 

If you have any additional questions, please feel free to reach out to us by contacting us via our Contact Us page. 


Who are your trainers?

Mary Daly, Mairead McCarthy & Trish Hennessey of  The Food Safety Company will deliver the Customer Service and Local Food Menu Development courses,  Stephen Ryan will deliver the Public Relations workshops and Sandra Hennessey & Amanda Webb of Be Dynamic will deliver the Digital marketing programmes.


What are class sizes like?

We are keeping the class sizes small to maximise learning for all participants.


Can I attend an event not in my town?

Yes absolutely, we expect the workshops to sell out quickly, so if you miss one, check the next one in the closest town to you. 


Can I attend the same session in a different town?

You can, however it will be a revision of everything you have already covered. We reccomend that you send other members of your staff to the same course if they are booked out. 


Will the workshop materials be available afterwards?

The materials you receive at the workshop are yours to keep. Some materials may be available online, please check with your trainer on the day. 


Where can I book online?

You can book online via Eventbrite. 

SECAD Partnership CLG (SECAD) is a Local Development Company that delivers a range of rural
development and social inclusion programmes including LEADER 2014-2020, the Social Inclusion &
Community Activation Programme, the Rural Social Scheme, Tus, PEIL 2014-2020 and others.

This tourism training courses will be delivered as part of the LEADER Programme in South and West
Cork, which SECAD manages as an Implementing Partner on behalf of the South and West Cork Local
Community Development Committee and Cork County Council.

LEADER 2014-2020 is funded through the European Agricultural Fund for Rural Development- Europe Investing in Rural Areas

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