May 3 @ 9:30 am – 12:30 pm
- Delivery: Face to Face
- Trainer: Stephen Ryan
- Booking: Limited Places
- Enquiries: eryan@secad.ie
Objectives
This course is designed to help Tourism & Hospitality businesses promote their
product or service more effectively.
Course Outcomes & Content
- Gain an understanding of what PR is.
- Learn about some of the concepts used in public relations.
- Be aware of what makes a story newsworthy.
- Learn how to create an impactful press release.
- Learn about the importance of a good photograph to describe your story.
- The strategy and use of social media in PR campaigns
- The Role of Twitter and its influence on the media
- How to leverage your story on a trending topic