Public Relations- How to use PR effectively

24 May
  • Delivery: Face to Face
  • Trainer: Stephen Ryan
  • Booking: Limited Places
  • Enquiries: eryan@secad.ie

Objectives

This course is designed to help Tourism & Hospitality businesses promote their
product or service more effectively.

Course Outcomes & Content

  • Gain an understanding of what PR is.
  • Learn about some of the concepts used in public relations.
  • Be aware of what makes a story newsworthy.
  • Learn how to create an impactful press release.
  • Learn about the importance of a good photograph to describe your story.
  • The strategy and use of social media in PR campaigns
  • The Role of Twitter and its influence on the media
  • How to leverage your story on a trending topic

Event Details

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