- Culture Night 2019
- Sep 20 2019
Time18.00, 19.00 and 20.00 are complimentary
- 18:00 - 18:00
What does the German Tourist really want?
Maximise the German market opportunity and get the German tourist to visit, recommend and return
Germany is Europe’s largest economy and thus a profitable place to do business. Even decades after its reunification it is still characterised by regional identities while at the same time displaying a national culture where facts, task-orientation and direct communication play central roles. Become aware of the common issues caused by cultural differences in working practices and communication styles and develop a detailed understanding of German cultural expectations of business and social behaviours.