Instagram Marketing – Cobh
Instagram Marketing
Programme length: 1 x half days
Number of participants: 12 – 15
Trainer: Sandra Hennessy – Be Dynamic (Lead Trainer)
Course Objectives:
To provide the participant with the skills, tools and knowledge to be able to use Instagram effectively in their tourism business. To understand how tourists are using Instagram for inspiration and how they can gain new customers using Instagram.
Outcomes:
All participants will
- Have an Instagram Business Account for their business and an Instagram strategy developed
- Know how to use Instagram to help promote their business, brand and product/service and increase sales and leads
- Know how to use all Instagram tools for better engagement and reach
Course Outline:
This course will include the following:
- Creating an Instagram strategy – it is important that all participants know why they are using social media, who they are trying to talk with and a plan of how they will achieve their targets
- Instagram users demographics – how tourists are using Instagram for inspiration on tourist destinations, attractions and accommodation
- Designing visual content using apps like Wordswag, Boomerang, Timelapse and Reverse
- Setting up an Instagram Account – a walk through the step by step process of setting up a business account
- Understanding Instagram’s news feed filter to ensure high organic reach and engagement
- Instagram features and tools – a walk through features and tools and how to use them to increase engagement
- Running competitions is one of the most popular activities on social media. How to run a successful competition that complies with Instagram’s promotion guidelines
- Instagram advertising – how to successfully promote a post
- Facebook & Instagram Insights – a walk through insights and how to read the reports
- Case Studies – showcasing relevant case studies
Practical elements:
- Hands on experience using Instagram tools and features.
- Hands on experience using Wordswag app
Date
Time
Cost
More Info
Location
Organiser
SECAD Partnership CLG
Phone
+353 21 4613432Website
https://www.secad.ie/Trainer
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Sandra HennesseySEO Trainer & LecturerSandra Hennessy is the face and name behind Be Dynamic. Having started out working in the web world in early 2002 and since then has taken the plunge and set up her own business from her base in Tipperary. Sandra is well know in the online marketing world as one of the leading service providers of online marketing training, consultancy and services in Ireland.
Sandra has many years experience in online marketing and is proud to provide online marketing supports, training and lecturing with a range of clients including:
Lecturing for Digital Marketing Institute Diploma and Post Grad in Digital Marketing: SEO SEM modules
Lecturing Irish Times Training Diploma in Digital Marketing: SEO and social media modules
In-house company training for Irish Times Training
Griffith College & ISME: SME Sales and Marketing Management Programme Digital Marketing Modules
Women in Business: No Recession Online, LinkedIn and The importance of Social Media in business today
ISME skillnet: Finding & converting your website visitors and Social Media
LEO Kilkenny & LEO Dún Laoghaire Rathdown: SEO, Social Media, LinkedIn and Online Advertising
Mentoring Enterprise Ireland clients
Speaker Sunday Business Post SEO Masterclass
Speaker ISME Masterclass – Improve Your Online Presence
In-house company training with private clients
One to one consultancy and training
SEO service – successfully implementing SEO campaigns for SME’s throughout Ireland since 2002
Tailored Workshops: Effective Searching & Intelligence Gathering Online and LinkedIn in Healthcare
Working 1:1 with private clients to help create and implement successful digital marketing strategies
